Recession Teflons?

A few days ago, venerable* brander/taste-maker/blog-ghostwriter(?) jeffstaple twitted that despite economic hard times, Reed Space was still rocking. My inbox has seen a steady increase in brand launch and anniversary invites and there are those I know who are still in the planning stages. With businesses shutting down left and right, record unemployment rates, and wait-lists for city grad and bar school programs, one would think starting their own business, let alone one dependent upon disposable income people don't really have, a fruitless endeavor.

Apparently not so. Real research and ruminations aside - those should be left to the pros over at Freakonomics - I posed this question to Scrills, 1/2 of the creative duo behind Cookie -n- Cream(see above event tonight). The short answer: kids love treats. Make 'em feel special, build that relationship, and they'll not only keep coming back but they may even share with their close friends. Sharing is caring. And they can care. A lot.

So, run with your ideas, creatives! Get your nurture on and be free! (Yes, that means YOU, FROactiv!)

You may also wanna check this out when thinking about your foundations. There's a book too but the online content is more dynamic. (You gotta keep up.)

Bamboo Banger - 1 YR Anniversary for Cookies -n- Cream
Thursday, March 19th 10pm-4am
Katra 217 Bowery (corner of Rivington)
...

*[venerable: respected but not yet canonized. That would be HF. But he's still a slash/slasher + hypherner.]